Biography

Sonali Ohrie (b. 1995, London, UK).

I began my career working for three years as an assistant to the prolific Damien Hirst, widely regarded as the richest living artist. Today, I am proud to be co-signed by Rankin, the influential photographer and director who helped define the visual language of fashion and popular culture in the 1990s and early 2000s.

I am a South Asian photographer and director, raised in a modern, spiritual Hindu-Punjabi household in England. Perspectives like mine (Indian female voices behind the camera) remain strikingly rare in the industry, a reality that still feels shocking in this day and age.

Determined to help change that narrative, I left full-time employment to pursue my vision of a future where Asian female photographers are no longer underrepresented. That mission began publicly with my TEDx talk on South Asian image makers.

My image A Mother’s Journey won the Time Magazine Human Element Award and the Female in Focus Global Photographer Award from the British Journal of Photography, the world’s oldest photography institution. The work was exhibited in both London and New York. I am especially proud that these honors were awarded for my very first professional portrait.

A major turning point came in 2023, when the first video I created and directed was picked up by Vogue and Levi’s. Soon after, I made my official video directing debut with Apple Inc.

Since then, I have collaborated with some of today’s most influential cultural figures, including music sensation Sabrina Carpenter, EGOT artist John Legend, multi-award winner Khalid, the first Indian American to lead a Disney Channel Original Movie, Avantika Vandanapu, and acclaimed Bollywood and Hollywood actress and producer Priyanka Chopra.

Selected Clients, Collaborators & Commissions

OOH Campaign work:

Sabrina Carpenter for Scent Beauty Perfume

Haley Lu Richardson for Jose Cuervo

Priyanka Chopra for HSBC

Hope Tala for KEEN

Shaz & Kiks for Sephora

Print work:

John Legend, Hunger

Katy O’Brian, Hunger

Duckwrth, Hunger

Aaron Pierre, Hunger

DJ Zedd, Hunger

UMI, Hunger Soundbite

Mason Thames, Hunger

Matea, Notion

Tanner Adell, Notion

Simran Randhawa, Hunger

Anjli Mohindra, Hunger

Poppy and Rubina, Hunger

Raheem Payne (Doja Cat), Hunger

Elsa Majimbo, MSM

Other: Vogue India, TIME magazine, Sabrina Carpenter, Apple Inc., eBay, Half Magic Beauty (Donnie Davy, A24 and the creators behind Euphoria), Ronnie O Sullivan, Mission Statement Magazine, Skratch Golf (PGA Tour), Tenways e-bike, Strawberries and Creem Festival, Black Street Entertainment (YouTube), The Hive Modelling Agency, Nevs Modelling Agency, Ivorian Doll, Flanelle Magazine, The Casting Collective, Twoth, Starz Football League, Discotheque.

Selected Press - Print

Selected Press - Social

Exhibitions

2023

Group

PhotoVogue ‘Your 501® Story’, Vogue in partnership with Levis, Digital Viewing

Female In Focus USA 2023, British Journal of Photography, Bridge and Tunnel Gallery - Brooklyn, September 9-30

2022

Group

Female In Focus London 2022, British Journal of Photography, Photofusion, Oct 28-Nov 24

Awards

Talks

TedxChigwell on South Asian Image Makers, 21st October 2023

Contact

Email: sonali@justabrit.com